More Than Manners: Why Brain Work Isn’t a Luxury
Most of us have heard it: “That dog is spoiled.” Usually it’s said about the pup with a basket overflowing with toys, a steady stream of treats, and a human who never misses a cuddle.
But the dog still barks. Still demands attention and can’t ever seem to just chill.
Here’s the reality: those dogs aren’t spoiled because they’ve been loved “too much.” They’re actually struggling because they’ve been given the wrong kind of love.
Redefining the “Spoiled” Dog
When we give dogs everything we think they need - snuggles, boops, treats, and store-bought puzzle toys - but leave out what they really need—brain stimulation—we create the perfect recipe for frustration.
Here’s how the cycle usually goes:
The dog gets restless, clingy, or loud.
We respond by buying another “enrichment” toy and hand it over.
The dog chews through it in minutes, then comes back demanding more.
We keep buying, thinking “enrichment is good, right?”
Meanwhile, the real need is still unmet: the dog isn’t using their brain in ways that feel enriching. So the cycle continues: they demand more, we spend more and our friends and family label the dog “spoiled.”
It’s not really spoiling. It’s under-stimulation disguised as indulgence. And the only ones truly benefiting are the pet product companies.
What We Really Mean by “Get A Job”
You’ve probably heard someone say: “That dog needs a job.”
And it’s true, but not in the way people often assume.
A “job” doesn’t have to mean police work, agility trials or endless obedience drills. A job is simply:
Problem-solving: how do I get the ball from under the couch?
Persistence: can I keep working at this puzzle even when it’s tricky?
Satisfaction: I figured it out!
A real “job” is structured, interactive brain work that leaves your dog feeling capable and accomplished. That confidence helps them regulate their energy so they can actually settle down while you go about your human life.
Step-by-Step Brain Games to Try
You don’t need a mountain of toys. A few directed games with you are worth more than a closet full of enrichment gear.
The Layered Snuffle Mat
A sniff-and-search challenge that grows with your dog’s skill.
You’ll need: a snuffle mat (or old folded towels - no need to buy fancy), and small tasty treats or kibble.
Steps:
Scatter treats on top so your dog gets the idea.
Gradually tuck treats deeper into folds or layers.
Add towels or fabric to increase complexity.
Stop before your dog gets frustrated—leave them wanting more.
“Wait” and Find
Patience + problem-solving = confidence.
You’ll need: a few high-value treats and a quiet room.
Steps:
Ask your dog to wait while you hide a treat in plain sight.
Release with a cheerful “Find it!”
Start with easy wins so your dog gets success right away and stays motivated.
Let them work it out—avoid pointing or giving hints. The solving is the enrichment.
Gradually make hiding spots harder: behind a chair leg, under a towel, just out of view.Move slowly. The goal is success and confidence, not frustration endurance.
Back to the BASICS
This is where the BASICS Framework comes in:
Awareness (A): A “spoiled” dog is often just missing meaningful brain outlets—or they’re over-stimulated by their environment without the coping skills to manage it.
Success (S): Every solved puzzle, every calm “find it,” is a success that teaches your dog learning and problem-solving is fun and rewarding.
Brain work isn’t a luxury item on your dog’s wish list. It’s the foundation of a calmer, happier, more balanced companion.
So let’s move from calling our dogs “spoiled,” to understanding that what they really need is proper brain work, not more stuff.
Casa Luna Canines is your partner in dog training, human learning. Join us to learn how to be your dog’s best friend using 100% pain and fear free methods. Imagine what it will feel like when your dog chooses to behave well around you, no matter where you are!
